Reloc8
Services
Art Direction, Branding
Client
Mynd studio
Year
2025
Reloc8 is a Kigali-based startup combining ride-hailing with short-let apartments and real estate. The challenge was to create one identity that feels cohesive across mobility and housing.
The Reloc8 logo was designed to reflect movement, connection, and home — uniting the ride-hailing and real estate arms under one cohesive symbol. The clean, modern typography communicates reliability and professionalism, while subtle dynamic elements suggest motion and progress.
The brand system balances energy and motion (for rides) with warmth and trust (for housing). Clean typography, versatile colors, and simple iconography were chosen to communicate reliability, comfort, and modernity.
The result is a unified, adaptable identity that works across cars, digital platforms, and property spaces—positioning Reloc8 as a trusted, forward-looking brand in Kigali’s growing market.
